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In Apulia the open day of Granarolo, the Milk Festival

The Granarolo Group, the largest Italian-based agro-industrial operator, opened to families and children the factory of of Gioia del Colle, in Apulia, to celebrate its sixtieth anniversary.

The Milk Festival has happened in Bologna, Milano and other italian cities before concluding in Apulia.

A real open day to welcome the communities of the area and all those who have the desire and curiosity to see the “behind the scenes” of the most important Italian milk chain.

The Milk Festival has been held from 10am to 4pm, with guided tours every hour to the discovery of production departments. To participate, people signedn up at

Granarolo’s employees has welcomed the visitors, and told them what they are doing within the Group and respond to curiosity and information with competence.

In the context of the opening days, besides the guided tours, there were organized children’s laboratories dedicated to milk and its derivatives, learning how to make cheese and milk.

Space for make-ups for a milky-themed design, gadget distribution and a corner to get a photo to be published on Instagram (@gruppogranarolo # Granarolo60 #FestadelLatte).

The Festival was also an occasion for a snack based on Granarolo’s portfolio products. Those who participated was offered another opportunity: to visit the Granarolo Group near the factory in the same day.

The initiative continued the series of events to celebrate the 60-year-old Granarolo and tell the long way out of that long June 21, 1957, when the founding members reunited in front of a notary to form Consorzio Bolognese Latte Producers, a cooperative liability company limited, the first nucleus of Granarolo of our day.

“The Milk Festival initiative is the fulcrum of celebrations for our 60s,” says Gianpiero Calzolari, President of the Granarolo Group, “an extraordinary opening moment for the communities where the Granarolo Group operates, always focusing on the respect for people and land. This is a unique opportunity to tell our story of courageous pioneers who, starting from Emilia-Romagna, have been able to look beyond and invest in the future. It is also an opportunity to show, through the guided tours of the breeding establishments and farms of our breeders, what we have become today: the first Italian-based agri-food company and the largest Italian milk chain”.


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